How the feed really works, what actually gets replies, and what gets accounts restricted. Written for independent consultants, coaches and small teams who prospect for themselves.
If your first LinkedIn message was never opened, a follow-up does not revive it — it buries it. Here is the etiquette, the mechanism and what to send instead.
Most replies die in polite back-and-forth. Three questions, used in order, take a LinkedIn reply to a booked call in two exchanges without pressure.
Templates get spotted in two seconds. Here is how to mine your own sent messages, extract the markers that make you sound like you, and keep that voice at volume.
AI can draft your outreach in seconds. The problem is it drafts like everyone else. Here is how to build a voice file, edit fast, and keep your messages recognisably yours.
The ask is where most LinkedIn conversations die. Here is how to move from replies to a booked call without the message that reads like a sales script.
"Send me more info" is rarely a request for documents. Here is how to read it, what to reply in two lines, and when to let the conversation go.
They accepted your invitation and then said nothing. Here is a three-message sequence that follows up without nagging, and knows exactly when to stop.
Your prospects have seen your template before. Here is how pattern recognition killed the classic opener, and what experienced sellers write instead.
Merge tags are not personalisation. Here are the seven places real specifics about a prospect actually live, and how to turn one into a reason to talk.
What to actually open with when you have never spoken to someone: the structure, the five openings that fail, and a way to write one in ninety seconds.
Most consultants send one LinkedIn message and call it prospecting. The meetings hide in message three. Here is how to build a follow-up sequence that stays welcome.
Five message situations every coach meets on LinkedIn, with an example for each and the structure behind it, so you can write your own instead of pasting someone else's.
What actually works on LinkedIn for independent consultants and small teams. One email when there is something worth sending — never more than once a week.